13 Communication Tips to Help You Survive Thanksgiving

Communication suggestions to help people celebrating Thanksgiving. These tips will help readers enjoy their family and friends while avoiding communication blunders.

5 Common Rookie Mistakes to Avoid When Looking for PR

Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business.

The Future of Content Marketing

7 things health care content marketers must pay attention to in 2017. Priorities include video, brand journalism, customer-centric marketing, PR and simplicity and value in your writing.

The Main Reason to Ignore Your Target Audience

If you’re a PR, marketing or branding professional—or you work in sales—you probably spend an inordinate amount of resources trying

8.5 Creative Ways to Grab People’s Attention

New research finds that we have just under 9 seconds—8.5 to be precise—to get someone’s attention. Our attention spans have

9 Ways to Benefit from Social Media

Most entrepreneurs who are entrenched in social media are driven by the goal of growing our credibility, visibility and revenues.

How One Man on a Ferry Changed Twitter and Breaking News

How would you like to be called “the most famous citizen journalist of modern times?” The man who changed the

5 Things Entrepreneurs Must Know About Social Media Marketing

I think it’s safe to say we’re well past debating the relevance of fresh content, online etiquette and building an

The Agony of Delete: 3 Easy Ways to Clean Up Your Content

Here’s an unscientific poll about content. More than 80 percent of people who write press releases, blog posts, by-lined articles

4 Key Aspects of Today’s Content Strategy

What’s the future of content marketing? It depends who you ask, I suppose. When I joined one my favorite online places