5 Common Beliefs Women Entrepreneurs Have about PR (Busted)

Cold hard truth: Women who are in business are also in sales. This requires subtle—yet shameless—self-promotion, PR and news coverage

How to Write for Today’s Readers

Those of us wanting to create meaningful online content must reassess much of what we learned in school. Also, people who

A Proven 12-Step Plan for Boosting Your Visibility and Credibility

Mapping out a solid social media plan in advance can help you to stick with your goals and see results. Without

5 Common Rookie Mistakes to Avoid When Looking for PR

“Think like a reporter.” It’s something many entrepreneurs and business marketers who want publicity must learn. But what does it mean? How do reporters

5 Common Rookie Mistakes to Avoid When Looking for PR

Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business.

13 Communication Tips to Help You Survive Thanksgiving

Communication suggestions to help people celebrating Thanksgiving. These tips will help readers enjoy their family and friends while avoiding communication blunders.

3 Quick Ways to Create Powerful Health-Related Content

Here are three proven tips for health care marketers to help unlock creativity and generate new story ideas.

The Future of Health Care Content Marketing

7 things health care content marketers must pay attention to in 2017. Priorities include video, brand journalism, customer-centric marketing, PR and simplicity and value in your writing.

The Main Reason to Ignore your Target Audience

If you’re a PR, marketing or branding professional—or you work in sales—you probably spend an inordinate amount of resources trying

Even Mother Teresa Can Be Newsjacked

College graduates and all of us can appreciate the message of Mother Theresa’s life and how to find our own purpose and mission. “Find your own Calcutta.” You can also learn about newsjacking.