What are the biggest mistakes entrepreneurs make when pitching their business or story to an online influencer or news reporter?

Welcome to the convergence of storytelling and PR. Our earliest childhood memories—from the time we are 3 or 4 years-old

Women who launch and run their own companies typically have a unique level of stamina and vision for success. Most

Cold hard truth: Women who are in business are also in sales. This requires subtle—yet shameless—self-promotion, PR and news coverage

Those of us wanting to create meaningful online content must reassess much of what we learned in school. Also, people who

Mapping out a solid social media plan in advance can help you to stick with your goals and see results. Without

“Think like a reporter.” It’s something many entrepreneurs and business marketers who want publicity must learn. But what does it mean? How do reporters