5 Common Beliefs Women Entrepreneurs Have about PR (Busted)

Cold hard truth: Women who are in business are also in sales. This requires subtle—yet shameless—self-promotion, PR and news coverage

5 Common Rookie Mistakes to Avoid When Looking for PR

Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business.

3 Quick Ways to Create Powerful Health-Related Content

Here are three proven tips for health care marketers to help unlock creativity and generate new story ideas.

9 Ways to Benefit from Social Media

Most of us who are entrenched in social media are driven by the goal of growing our credibility, visibility and

The Agony of Delete: 3 Easy Ways to Clean Up Your Content

Here’s an unscientific poll about content that I want to share with you. More than 80% of people who write

4 Key Aspects of Today’s Content Strategy

What’s the future of content marketing? It depends who you ask, I suppose. When I joined one my favorite online places

7 Smart Things Every PR Pro Can Do During a Blizzard

Can’t pitch your story because of the weather?  Tired of eating the cookies you bought during an ‘emergency’ pre-storm grocery

4 Letter Words for Creating New Content

I was born in Brooklyn, New York. I know a lot of four-letter words. Sure there are a few that

7 ways to reinvent old blog posts

On a recent Sunday night #blogchat on Twitter, the issue of deleting old content was raised. Many bloggers were unsure of

5 time-sensitive phrases to avoid when blogging

Real-time is the name of the game in our digital space. Why do so many bloggers and writers insist on beginning