Can You Effectively Explain Your Job to Other People?

An educated professional shares her embarrassment about how to introduce herself and use storytelling. The solution is in today’S Front Porch Video.  (3:45)

 Transcript: Hey there, it’s Susan and here we are, Friday on the Front Porch. Glad you’re joining me for the video today. I wanted to share this story with you.

When we first moved to San Antonio 12 years ago, I met someone at a business networking event. She was one of my first connections in a new city. We hadn’t been in touch in a while, and she called to catch up. I was thrilled to hear her voice and reconnect.


Over coffee, we started talking about storytelling. A few years earlier, she had hired me to help her with business communication. She told me that when people would ask her what she does, her head would explode. She said: “I have an MBA, but I couldn’t explain to people what I do.” She shared her frustration, and we got to talking about how much progress she has made over the years, and how storytelling has evolved in business.

That’s what I wanted to share with you today. We need to get to our stories so that we’re not cringing when somebody asks us: Who are and what do you do. “Tell me about yourself” is not a trick question.

We must be proud and make sure we’ve got the right words, in the right order, at the right time, for the right audience. That’s what I’m working on right now. It’s a new online program called “Story Magnets,” we’re going to be launching the first class in two weeks—on Monday, July 30, 2018. It’s super exciting.

Story Magnets is a step-by-step program with five steps for you to identify, write, and deliver your business story so that you are clear, confident and compelling. People will reach out to you, whether you’re at a Rotary Club breakfast and you do your introduction, or somebody asks you at a networking event about what you do, or maybe you’re a public speaker, and you’re doing a program or presentation. You’ll want to weave in a story to share in your program. What are you saying? What are you talking about? What’s your story?

Story Magnets is all about crafting that dynamite story that’s going to intrigue people, that’s going to spike their curiosity and come up to you afterward and ask to learn more about your business so that they can hire you…or refer you. Story Magnets starts on July 30th. It’s a five-week program. You enroll, get access to my private Facebook group, we’re going to have lots of value and videos, learning and coaching with me one-on-one, support from the group and more. We’re going to have people who are on the same path as you, learning the Story Magnets process. You’ll be able to learn from each other and get the support that you need to tell a dynamite story that people will listen to and enjoy.

No more cringing!

One of the things that I learned through my years in radio was that I was busy telling everybody else’s story. It was great as a news reporter, I would put the microphone in front of everybody and ask questions, but my opinion never mattered. I got lost somewhere along the way. When I started my company 18 years ago, I realized that I couldn’t even tell my own story. So, with a lot of professional and personal development—some “ouches” along the way. I had to dig into myself and understand what I stood for, what I valued and what I believed. That’s how the story came together. So, I’ve learned the process of how to tell a compelling story, and I want to share that process with you so that you can find your voice. Your story must be delivered with humility and confidence, not arrogance or a lot of babbling.

I’m excited to share Story Magnets with you in the next couple weeks. Stay tuned for that and check us out on Communication Nation, our Facebook group. I will see you next Friday on Front Porch videos from a new location….That’s it….bye for now.