Interested in Publicity for Your Small Business? This Is Your Solution
Newsrooms are typically slow in the summer months. This is an ideal time for energetic go-getters like you who want to get publicity and PR.
Legislative sessions are out, school is on break and people are on vacation, but reporters still have airtime to fill and newspaper articles to write. News decision-makers get bored with the run-of-the-mill summer stories about bathing suits, camping, barbecues and bug bites.
They are looking for legitimate hard-core business stories, and that’s where you come in. Reporters will be much more amenable in this slow period to open a pitch from someone they may not know—if the subject line and tease are compelling and relevant. When the news cycle gets busy again in September, your pitch will have a lot more competition and the media will likely ignore it.
I don’t want you to miss this prime pitching season. The door is wide open for you to offer solid business stories to reporters who cover your industry or local community. You can help journalists fill the summer news void AND build relationships with them while your competitors are sitting poolside.
Regardless of your geographic location or the kind of business you have, everyone needs publicity. Let’s start now.
P.S.: Have you seen this? The “Ultimate 7-Step PR Guide for Women Entrepreneurs.” Download a free copy here.