What are the biggest mistakes entrepreneurs make when pitching their business or story to an online influencer or news reporter?
Cold hard truth: Women who are in business are also in sales. This requires subtle—yet shameless—self-promotion, PR and news coverage
Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business.
Most entrepreneurs who are entrenched in social media are driven by the goal of growing our credibility, visibility and revenues.
Here’s an unscientific poll about content. More than 80 percent of people who write press releases, blog posts, by-lined articles
What’s the future of content marketing? It depends who you ask, I suppose. When I joined one my favorite online places
I was born in Brooklyn, New York. I know a lot of four-letter words. Sure there are a few that
On a recent Sunday night #blogchat on Twitter, the issue of deleting old content was raised. Many bloggers were unsure of
Real-time is the name of the game in our digital space. Why do so many bloggers and writers insist on beginning
Newsrooms and bloggers are constantly flooded with pitches that aren’t even close to being newsworthy. Why are only a few stories and pitches picked