Can You Effectively Explain Your Job to Other People?

An educated professional shares her embarrassment about how to introduce herself and use storytelling. The solution is in today’S Front

10 Storytelling Takeaways from Donald Miller

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included. Listening

The Main Reason to Ignore Your Target Audience

If you’re a PR, marketing or branding professional—or you work in sales—you probably spend an inordinate amount of resources trying

7 insights from Brian Solis on marketing to the new connected consumer

One of the most impressive thought leaders in business and new media is Brian Solis. He’s the Principal Analyst at Altimeter Group. Solis

The Guerrilla Marketing Genius of Jay Conrad Levinson

Many of you recall the old commercials and ads that turned Charlie the Tuna, the Pillsbury Doughboy, and the Marlboro