How to Start Creating Content Your Audience Wants From You

Have you seen the tearjerker movie, “The Notebook” with Ryan Gosling and Rachel McAdams? I love the scene where Gosling’s

How to Create 4 Kinds of Content that Gets Shares and Attention

Have you ever played the “guessing game” with a child? It can begin as something lighthearted and fun. Then in

Can You Effectively Explain Your Job to Other People?

An educated professional shares her embarrassment about how to introduce herself and use storytelling. The solution is in today’S Front

10 Storytelling Takeaways from Donald Miller

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included. Listening

I Won the (Dad) Lottery

I’m sitting at the kitchen table in my parent’s house in a retirement community in Ocean County, NJ. Whenever I’m

Should You Pitch Stories During Breaking News?

Tragic breaking news like the massacre in Las Vegas changes the way businesses should pitch their stories. If you want

5 Essentials for a Fabulous PR Pitch  

PR can be confusing but getting news coverage and publicity for your business is not impossible. In fact, publicity is

Interested in Publicity for Your Small Business? This Is Your Solution

Newsrooms are typically slow in the summer months. This is an ideal time for energetic go-getters like you who want

Networking is a Form of PR

What’s the deal with “Front Porch videos???” and a few tips on why face-to-face networking is a form of PR.

Should You Send Your PR Pitch to Hundreds of Reporters?

How effective is the “Spray and Pray” approach to getting publicity?  Here’s my new  Front Porch video. For other quick