10 Takeaways from PRSA’s Annual Conference

Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. What’s on the mind of

The Main Reason to Ignore Your Target Audience

If you’re a PR, marketing or branding professional—or you work in sales—you probably spend an inordinate amount of resources trying

5 Things Entrepreneurs Must Know About Social Media Marketing

I think it’s safe to say we’re well past debating the relevance of fresh content, online etiquette and building an

Communicators: You are in sales

          Don’t be shocked, but marketing, PR, and communications pros are in sales. Think about it.