Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons

How to Stand Out in a Noisy Content World

I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all,

10 Takeaways from PRSA’s Annual Conference

Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. What’s on the mind of

How Content Boosts Your Online Presence — and Income

Entrepreneurs know the “ABC” sales mantra, “Always Be Closing.” I’m actually relearning my ABCs with a more important approach of

How to Start Creating Content Your Audience Wants From You

Have you seen the tearjerker movie, “The Notebook” with Ryan Gosling and Rachel McAdams? I love the scene where Gosling’s

How to Create 4 Kinds of Content that Gets Shares and Attention

Have you ever played the “guessing game” with a child? It can begin as something lighthearted and fun. Then in

5 Ways to Create Content and Get Publicity Now

The end of summer is upon us. Here are five easy tips to get publicity over the Labor Day holiday

6 FAQs Women Entrepreneurs Always Ask Me About PR

Publicity is essential in business, yet many women entrepreneurs are uncertain about how to generate a buzz and grow their

5 Essentials for a Fabulous PR Pitch  

PR can be confusing but getting news coverage and publicity for your business is not impossible. In fact, publicity is

3 Ways for Non-Writers to Create Content

If you want to blog but aren’t a standout writer, don’t worry! Here are three tips for nonwriters to easily