10 Tips on How Successful Brands Manage a Media Crisis

“This kind of thing never happens here.” How many times have you seen and heard that line in the midst

How to Get Reporters to Read Your Email Pitch

Your email pitch hangs on eight words…or less. The secret to gauging the interest of reporters and influencers who may

How to Get Publicity with a Phenomenal Pitch

Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments. How do you explain your idea to someone else,

10 Takeaways from PRSA’s Annual Conference

Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. What’s on the mind of

Should You Pitch Stories During Breaking News?

Tragic breaking news like the massacre in Las Vegas changes the way businesses should pitch their stories. If you want

5 Essentials for a Fabulous PR Pitch  

PR can be confusing but getting news coverage and publicity for your business is not impossible. In fact, publicity is

4 Essential PR Pitching Tips for Entrepreneurs

What are the biggest mistakes entrepreneurs make when pitching their business or story to an online influencer or news reporter?

Do You Know How to Create and Use Punchy Sound Bites?

Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less.

The revolution of people who report the news

Today marks the fifth anniversary of the “Miracle on the Hudson.” It’s also the day that citizen journalism and Twitter