5 Ways to Overcome Writer’s Block

    Content often confuses non-writers. However, it doesn’t have to be an energy drain. Content also has the power

How to Stand Out in a Noisy Content World

I’m a middle child and, over the years, people have asked me how I managed to get noticed. After all,

10 Takeaways from PRSA’s Annual Conference

Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. What’s on the mind of

How Content Boosts Your Online Presence — and Income

Entrepreneurs know the “ABC” sales mantra, “Always Be Closing.” I’m actually relearning my ABCs with a more important approach of

Can You Effectively Explain Your Job to Other People?

An educated professional shares her embarrassment about how to introduce herself and use storytelling. The solution is in today’S Front

Stop Selling B2B and B2C and Focus on People: An Interview with Seth Godin

The days of B2B and B2C sales models never existed, according to business author Seth Godin. He told me at

10 Storytelling Takeaways from Donald Miller

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included. Listening

8 Things Women Entrepreneurs Need to Excel

(A selfie with some new friends!) What’s the single thing holding women back from being wildly successful entrepreneurs? Themselves, says

The Future of Content Marketing

7 things health care content marketers must pay attention to in 2017. Priorities include video, brand journalism, customer-centric marketing, PR and simplicity and value in your writing.

8.5 Creative Ways to Grab People’s Attention

New research finds that we have just under 9 seconds—8.5 to be precise—to get someone’s attention. Our attention spans have