How to Get Publicity with a Phenomenal Pitch

Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments. How do you explain your idea to someone else,

How to Stand Out in a Noisy Content World

I’m a middle child and, over the years, people have asked me how I managed to get noticed. After all,

10 Takeaways from PRSA’s Annual Conference

Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. What’s on the mind of

Should You Pitch Stories During Breaking News?

Tragic breaking news like the massacre in Las Vegas changes the way businesses should pitch their stories. If you want

5 Ways to Create Content and Get Publicity Now

The end of summer is upon us. Here are five easy tips to get publicity over the Labor Day holiday

6 FAQs Women Entrepreneurs Always Ask Me About PR

Publicity is essential in business, yet many women entrepreneurs are uncertain about how to generate a buzz and grow their

5 Essentials for a Fabulous PR Pitch  

PR can be confusing but getting news coverage and publicity for your business is not impossible. In fact, publicity is

Should You Send Your PR Pitch to Hundreds of Reporters?

How effective is the “Spray and Pray” approach to getting publicity?  Here’s my new  Front Porch video. For other quick

4 Essential PR Pitching Tips for Entrepreneurs

What are the biggest mistakes entrepreneurs make when pitching their business or story to an online influencer or news reporter?

10 communication things every entrepreneur must know

It’s been 4,745 days of being self-employed.  In April, 2000, I started my PR and communications company.    A few