Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons

10 Tips on How Successful Brands Manage a Media Crisis

“This kind of thing never happens here.” How many times have you seen and heard that line in the midst

How to Get Publicity with a Phenomenal Pitch

Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments. How do you explain your idea to someone else,

How to Stand Out in a Noisy Content World

I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all,

10 Takeaways from PRSA’s Annual Conference

Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. What’s on the mind of

Should You Pitch Stories During Breaking News?

Tragic breaking news like the massacre in Las Vegas changes the way businesses should pitch their stories. If you want

5 Ways to Create Content and Get Publicity Now

The end of summer is upon us. Here are five easy tips to get publicity over the Labor Day holiday

6 FAQs Women Entrepreneurs Always Ask Me About PR

Publicity is essential in business, yet many women entrepreneurs are uncertain about how to generate a buzz and grow their

5 Essentials for a Fabulous PR Pitch  

PR can be confusing but getting news coverage and publicity for your business is not impossible. In fact, publicity is

Should You Send Your PR Pitch to Hundreds of Reporters?

How effective is the “Spray and Pray” approach to getting publicity?  Here’s my new  Front Porch video. For other quick