How to Start Creating Content Your Audience Wants From You

Have you seen the tearjerker movie, “The Notebook” with Ryan Gosling and Rachel McAdams? I love the scene where Gosling’s

How to Create 4 Kinds of Content that Gets Shares and Attention

Have you ever played the “guessing game” with a child? It can begin as something lighthearted and fun. Then in

Can You Effectively Explain Your Job to Other People?

An educated professional shares her embarrassment about how to introduce herself and use storytelling. The solution is in today’S Front

Stop Selling and Focus on People: My Interview with Seth Godin

The days of B2B and B2C sales models never existed, according to business author Seth Godin. During a a recent

10 Storytelling Takeaways from Donald Miller

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included. Listening

8 Things Women Entrepreneurs Need to Excel

(A selfie with some new friends!) What’s the single thing holding women back from being wildly successful entrepreneurs? Themselves, says

How to WOW Reporters and Get PR

New Front Porch video: Two gems from a business meeting that are essential to pitching your story to reporters and

The Main Reason to Ignore Your Target Audience

If you’re a PR, marketing or branding professional—or you work in sales—you probably spend an inordinate amount of resources trying

5 Things Entrepreneurs Must Know About Social Media Marketing

I think it’s safe to say we’re well past debating the relevance of fresh content, online etiquette and building an

3 Reasons to Use Metaphors in Business Communication

The rapid pace of technology and the world makes it more challenging than ever to connect with people, especially those