Can You Effectively Explain Your Job to Other People?

An educated professional shares her embarrassment about how to introduce herself and use storytelling. The solution is in today’S Front

The Main Reason to Ignore Your Target Audience

If you’re a PR, marketing or branding professional—or you work in sales—you probably spend an inordinate amount of resources trying

8.5 Creative Ways to Grab People’s Attention

New research finds that we have just under 9 seconds—8.5 to be precise—to get someone’s attention. Our attention spans have

The Guerrilla Marketing Genius of Jay Conrad Levinson

Many of you recall the old commercials and ads that turned Charlie the Tuna, the Pillsbury Doughboy, and the Marlboro

12 Insights from Seth Godin on the Emotional Marketing Revolution

Want to learn from one of the best social media marketing leaders? Today, best-selling author Seth Godin shared his thoughts

10 everyday decisions for social media success

Every day, we make hundreds of decisions. Most are so mundane that we don’t even think about them. Things like

Grow Your Business with the 10 Cs of Social Media

Most of us who are entrenched in social media are driven by the goal of growing our business. Yes, we’ve met wonderful

8 Best Practices for Pitching Your Story to a Blogger

Many people in the blogosphere are uncertain about how to pitch their story, product or service to a blogger or journalist. In

The #1 Challenge Facing Millennials in the Workforce

Professor Kevin Freeman has his finger on the pulse of college students who are learning communication skills. We talked recently about this new

7 Reasons You Should Invite Guest Blog Posts

Guest posts are a two-way street. There are benefits to being a good guest blogger (see my post yesterday -Part