13 Communication Tips to Help You Survive Thanksgiving

Communication suggestions to help people celebrating Thanksgiving. These tips will help readers enjoy their family and friends while avoiding communication blunders.

Stop Selling and Focus on People: My Interview with Seth Godin

The days of B2B and B2C sales models never existed, according to business author Seth Godin. During a a recent

10 Storytelling Takeaways from Donald Miller

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included. Listening

How to Write for Today’s Readers

Those of us wanting to create meaningful online content must reassess much of what we learned in school. Also, people who

A Proven 12-Step Plan for Boosting Your Visibility and Credibility

Mapping out a solid social media plan in advance can help you to stick with your goals and see results. Without

5 Common Rookie Mistakes to Avoid When Looking for PR

Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business.

The Future of Content Marketing

7 things health care content marketers must pay attention to in 2017. Priorities include video, brand journalism, customer-centric marketing, PR and simplicity and value in your writing.

The Main Reason to Ignore Your Target Audience

If you’re a PR, marketing or branding professional—or you work in sales—you probably spend an inordinate amount of resources trying

8.5 Creative Ways to Grab People’s Attention

New research finds that we have just under 9 seconds—8.5 to be precise—to get someone’s attention. Our attention spans have

9 Ways to Benefit from Social Media

Most entrepreneurs who are entrenched in social media are driven by the goal of growing our credibility, visibility and revenues.