Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons

10 Tips on How Successful Brands Manage a Media Crisis

“This kind of thing never happens here.” How many times have you seen and heard that line in the midst

How to Start Creating Content Your Audience Wants From You

Have you seen the tearjerker movie, “The Notebook” with Ryan Gosling and Rachel McAdams? I love the scene where Gosling’s

Can You Effectively Explain Your Job to Other People?

An educated professional shares her embarrassment about how to introduce herself and use storytelling. The solution is in today’S Front

Stop Selling and Focus on People: My Interview with Seth Godin

The days of B2B and B2C sales models never existed, according to business author Seth Godin. During a a recent

5 Ways to Create Content and Get Publicity Now

The end of summer is upon us. Here are five easy tips to get publicity over the Labor Day holiday

The Future of Content Marketing

7 things health care content marketers must pay attention to in 2017. Priorities include video, brand journalism, customer-centric marketing, PR and simplicity and value in your writing.

8.5 Creative Ways to Grab People’s Attention

New research finds that we have just under 9 seconds—8.5 to be precise—to get someone’s attention. Our attention spans have

7 ways to reinvent old blog posts

On a recent Sunday night #blogchat on Twitter, the issue of deleting old content was raised. Many bloggers were unsure of