Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons

How to Stand Out in a Noisy Content World

I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all,

5 Common Beliefs Women Entrepreneurs Have about PR (Busted)

Cold hard truth: Women who are in business are also in sales. This requires subtle—yet shameless—self-promotion, PR and news coverage

5 Common Rookie Mistakes to Avoid When Looking for PR

Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business.

The Agony of Delete: 3 Easy Ways to Clean Up Your Content

Here’s an unscientific poll about content. More than 80 percent of people who write press releases, blog posts, by-lined articles

Do You Know How to Create and Use Punchy Sound Bites?

Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less.

4 Letter Words for Creating New Content

I was born in Brooklyn, New York. I know a lot of four-letter words. Sure there are a few that

3 ways to write positive news headlines in a negatively charged world

It’s time to kill the ‘headline fear factor.’ Anyone who writes or produces content could be guilty of spewing fear

Grow Your Business with the 10 Cs of Social Media

Most of us who are entrenched in social media are driven by the goal of growing our business. Yes, we’ve met wonderful

How to Overcome Writer’s Block and Create New Content

Do you want to create new content? I just found out about a new (free) resource to help you overcome Writer’s