How to Stand Out in a Noisy Content World

I’m a middle child and, over the years, people have asked me how I managed to get noticed. After all,

How to Start Creating Content Your Audience Wants From You

Have you seen the tearjerker movie, “The Notebook” with Ryan Gosling and Rachel McAdams? I love the scene where Gosling’s

6 FAQs Women Entrepreneurs Always Ask Me About PR

Publicity is essential in business, yet many women entrepreneurs are uncertain about how to generate a buzz and grow their

5 Essentials for a Fabulous PR Pitch  

PR can be confusing but getting news coverage and publicity for your business is not impossible. In fact, publicity is

5 Common Beliefs Women Entrepreneurs Have about PR (Busted)

Cold hard truth: Women who are in business are also in sales. This requires subtle—yet shameless—self-promotion, PR and news coverage

The Agony of Delete: 3 Easy Ways to Clean Up Your Content

Here’s an unscientific poll about content. More than 80 percent of people who write press releases, blog posts, by-lined articles

4 Key Aspects of Today’s Content Strategy

What’s the future of content marketing? It depends who you ask, I suppose. When I joined one my favorite online places

Do You Know How to Create and Use Punchy Sound Bites?

Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less.

4 Letter Words for Creating New Content

I was born in Brooklyn, New York. I know a lot of four-letter words. Sure there are a few that

3 ways to write positive news headlines in a negatively charged world

It’s time to kill the ‘headline fear factor.’ Anyone who writes or produces content could be guilty of spewing fear