Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons

How to Stand Out in a Noisy Content World

I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all,

How Content Boosts Your Online Presence — and Income

Entrepreneurs know the “ABC” sales mantra, “Always Be Closing.” I’m actually relearning my ABCs with a more important approach of

How to Create 4 Kinds of Content that Gets Shares and Attention

Have you ever played the “guessing game” with a child? It can begin as something lighthearted and fun. Then in

Doing Justice to Your Writing

A quick lesson on summer reading…and our writing. Here is this week’s Front Porch Video. (2:45) (Transcript) Hey there, it’s

5 Ways to Create Content and Get Publicity Now

The end of summer is upon us. Here are five easy tips to get publicity over the Labor Day holiday

6 FAQs Women Entrepreneurs Always Ask Me About PR

Publicity is essential in business, yet many women entrepreneurs are uncertain about how to generate a buzz and grow their

4 Essential PR Pitching Tips for Entrepreneurs

What are the biggest mistakes entrepreneurs make when pitching their business or story to an online influencer or news reporter?

The Agony of Delete: 3 Easy Ways to Clean Up Your Content

Here’s an unscientific poll about content. More than 80 percent of people who write press releases, blog posts, by-lined articles

4 Key Aspects of Today’s Content Strategy

What’s the future of content marketing? It depends who you ask, I suppose. When I joined one my favorite online places