10 Ways to Develop Your Storytelling, Content and PR

Welcome to the convergence of storytelling and PR. Our earliest childhood memories—from the time we are 3 or 4 years-old

The Main Reason to Ignore Your Target Audience

If you’re a PR, marketing or branding professional—or you work in sales—you probably spend an inordinate amount of resources trying

8.5 Creative Ways to Grab People’s Attention

New research finds that we have just under 9 seconds—8.5 to be precise—to get someone’s attention. Our attention spans have

5 Things Entrepreneurs Must Know About Social Media Marketing

I think it’s safe to say we’re well past debating the relevance of fresh content, online etiquette and building an

3 ways to write positive news headlines in a negatively charged world

It’s time to kill the ‘headline fear factor.’ Anyone who writes or produces content could be guilty of spewing fear

The Guerrilla Marketing Genius of Jay Conrad Levinson

Many of you recall the old commercials and ads that turned Charlie the Tuna, the Pillsbury Doughboy, and the Marlboro

12 Insights from Seth Godin on the Emotional Marketing Revolution

Want to learn from one of the best social media marketing leaders? Today, best-selling author Seth Godin shared his thoughts

10 communication things every entrepreneur must know

It’s been 4,745 days of being self-employed.  In April, 2000, I started my PR and communications company.    A few