How to Start Creating Content Your Audience Wants From You

Have you seen the tearjerker movie, “The Notebook” with Ryan Gosling and Rachel McAdams? I love the scene where Gosling’s

Stop Selling B2B and B2C and Focus on People: An Interview with Seth Godin

The days of B2B and B2C sales models never existed, according to business author Seth Godin. He told me at

10 Storytelling Takeaways from Donald Miller

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included. Listening

8 Things Women Entrepreneurs Need to Excel

(A selfie with some new friends!) What’s the single thing holding women back from being wildly successful entrepreneurs? Themselves, says

30 Energizing Affirmations for Women Entrepreneurs Who Want Publicity

The most important communication you will ever have is the communication you have with yourself. Mental chatter guides your mood,

10 Ways to Develop Your Storytelling, Content and PR

Welcome to the convergence of storytelling and PR. Our earliest childhood memories—from the time we are 3 or 4 years-old

The Future of Content Marketing

7 things health care content marketers must pay attention to in 2017. Priorities include video, brand journalism, customer-centric marketing, PR and simplicity and value in your writing.

8.5 Creative Ways to Grab People’s Attention

New research finds that we have just under 9 seconds—8.5 to be precise—to get someone’s attention. Our attention spans have

4 Letter Words for Creating New Content

I was born in Brooklyn, New York. I know a lot of four-letter words. Sure there are a few that

7 insights from Brian Solis on marketing to the new connected consumer

One of the most impressive thought leaders in business and new media is Brian Solis. He’s the Principal Analyst at Altimeter Group. Solis