Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less.
How do you gain trust and influence with reporters at big time news outlets? Joe Connolly receives hundreds of pitches
One of the most confusing parts of a small business owner’s marketing plan is the press release. While virtually all entrepreneurs
Today marks the fifth anniversary of the “Miracle on the Hudson.” It’s also the day that citizen journalism and Twitter
How would you like to be called “the most famous citizen journalist of modern times?” The man who changed the
What’s the secret to grabbing the attention of a reporter at The Wall Street Journal? For the answer, I went straight to the source.
I can’t tell you how many times I’ve heard the phrase, “Think like a reporter.” Instructors, media pros, and PR wonks tell
This was a first. I went onto dictionary.com and looked up the Yiddush word “Chutzpah.” Moses and my grandma are probably both turning
You may have noticed we’re surrounded by emergencies and crises–big time. In between the BP oil spill and Toyota recalls, we hear about office shootings, corrupt politicians,
Here’s a crash course into the mindset of news decision makers and how they determine what is newsworthy. In this video, I’ll