Do You Know How to Create and Use Punchy Sound Bites?

Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less.

Secrets to pitching major news media

How do you gain trust and influence with reporters at big time news outlets? Joe Connolly receives hundreds of pitches

Entrepreneurs: 4 ways to use press releases for publicity

One of the most confusing parts of a small business owner’s marketing plan is the press release. While virtually all entrepreneurs

The revolution of people who report the news

Today marks the fifth anniversary of the “Miracle on the Hudson.” It’s also the day that citizen journalism and Twitter

5 lessons on citizen journalism

How would you like to be called “the most famous citizen journalist of modern times?”  The man who changed the

How to Pitch Your News Story to The Wall Street Journal

What’s the secret to grabbing the attention of a reporter at The Wall Street Journal? For the answer, I went straight to the source.

5 Ways to Think Like a News Reporter

I can’t tell you how many times I’ve heard the phrase, “Think like a reporter.” Instructors, media pros, and PR wonks tell

The Top 10 Reasons You Need Chutzpah in PR

This was a first. I went onto and looked up the Yiddush word “Chutzpah.” Moses and my grandma are probably both turning

10 Essential Words and Phrases for Media Pros in a PR Crisis

You may have noticed we’re surrounded by emergencies and crises–big time. In between the BP oil spill and Toyota recalls, we hear about office shootings, corrupt politicians,

How to Write Powerful Press Releases and Pitches

  Here’s a crash course into the mindset of news decision makers and how they determine what is newsworthy. In this video, I’ll