Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons

10 Tips on How Successful Brands Manage a Media Crisis

“This kind of thing never happens here.” How many times have you seen and heard that line in the midst

How to Get Reporters to Read Your Email Pitch

Your email pitch hangs on eight words…or less. The secret to gauging the interest of reporters and influencers who may

How to Get Publicity with a Phenomenal Pitch

Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments. How do you explain your idea to someone else,

10 Takeaways from PRSA’s Annual Conference

Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. What’s on the mind of

10 Storytelling Takeaways from Donald Miller

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included. Listening

6 FAQs Women Entrepreneurs Always Ask Me About PR

Publicity is essential in business, yet many women entrepreneurs are uncertain about how to generate a buzz and grow their

5 Essentials for a Fabulous PR Pitch  

PR can be confusing but getting news coverage and publicity for your business is not impossible. In fact, publicity is

Interested in Publicity for Your Small Business? This Is Your Solution

Newsrooms are typically slow in the summer months. This is an ideal time for energetic go-getters like you who want

4 Essential PR Pitching Tips for Entrepreneurs

What are the biggest mistakes entrepreneurs make when pitching their business or story to an online influencer or news reporter?