Your email pitch hangs on eight words…or less. The secret to gauging the interest of reporters and influencers who may
Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments. How do you explain your idea to someone else,
Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. What’s on the mind of
Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included. Listening
Publicity is essential in business, yet many women entrepreneurs are uncertain about how to generate a buzz and grow their
PR can be confusing but getting news coverage and publicity for your business is not impossible. In fact, publicity is
Newsrooms are typically slow in the summer months. This is an ideal time for energetic go-getters like you who want
What are the biggest mistakes entrepreneurs make when pitching their business or story to an online influencer or news reporter?
Cold hard truth: Women who are in business are also in sales. This requires subtle—yet shameless—self-promotion, PR and news coverage
Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business.