10 Tips on How Successful Brands Manage a Media Crisis

“This kind of thing never happens here.” How many times have you seen and heard that line in the midst

How to Get Reporters to Read Your Email Pitch

Your email pitch hangs on eight words…or less. The secret to gauging the interest of reporters and influencers who may

How to Get Publicity with a Phenomenal Pitch

Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments. How do you explain your idea to someone else,

How to Stand Out in a Noisy Content World

I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all,

How to Start Creating Content Your Audience Wants From You

Have you seen the tearjerker movie, “The Notebook” with Ryan Gosling and Rachel McAdams? I love the scene where Gosling’s

How to Create 4 Kinds of Content that Gets Shares and Attention

Have you ever played the “guessing game” with a child? It can begin as something lighthearted and fun. Then in

The Easy Solution to Writing Confusing Emails

Struggling on how to write clear emails and messages? This week’s Front Porch Video has an EASY solution for you!

Avoid this Business Card Goof

Business cards aren’t going out of style anytime soon, but there is one serious misuse of these calling cards that

Stop Selling and Focus on People: My Interview with Seth Godin

The days of B2B and B2C sales models never existed, according to business author Seth Godin. During a a recent

10 Storytelling Takeaways from Donald Miller

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included. Listening