Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons

How to Start Creating Content Your Audience Wants From You

Have you seen the tearjerker movie, “The Notebook” with Ryan Gosling and Rachel McAdams? I love the scene where Gosling’s

12 Insights from Seth Godin on the Emotional Marketing Revolution

Want to learn from one of the best social media marketing leaders? Today, best-selling author Seth Godin shared his thoughts

Secrets to pitching major news media

How do you gain trust and influence with reporters at big time news outlets? Joe Connolly receives hundreds of pitches

10 Essential Words and Phrases for Media Pros in a PR Crisis

You may have noticed we’re surrounded by emergencies and crises–big time. In between the BP oil spill and Toyota recalls, we hear about office shootings, corrupt politicians,

How to Write Powerful Press Releases and Pitches

  Here’s a crash course into the mindset of news decision makers and how they determine what is newsworthy. In this video, I’ll