Entrepreneurs: 4 ways to use press releases for publicity

One of the most confusing parts of a small business owner’s marketing plan is the press release. While virtually all entrepreneurs

5 Ways to Think Like a News Reporter

I can’t tell you how many times I’ve heard the phrase, “Think like a reporter.” Instructors, media pros, and PR wonks tell

The Top 10 Reasons You Need Chutzpah in PR

This was a first. I went onto dictionary.com and looked up the Yiddush word “Chutzpah.” Moses and my grandma are probably both turning

10 Essential Words and Phrases for Media Pros in a PR Crisis

You may have noticed we’re surrounded by emergencies and crises–big time. In between the BP oil spill and Toyota recalls, we hear about office shootings, corrupt politicians,

How to Write Powerful Press Releases and Pitches

  Here’s a crash course into the mindset of news decision makers and how they determine what is newsworthy. In this video, I’ll

The 3 P’s For Publicity and PR Success

I’ll share the 3 P’s you need to get publicity for your organization. Here’s the video segment.  By the way, I hope you’ve taken

25 Tips to Writing Powerful Press Releases

Here is a quick list of 25 dos and don’ts of writing press releases. These can easily help you to