Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons

10 Tips on How Successful Brands Manage a Media Crisis

“This kind of thing never happens here.” How many times have you seen and heard that line in the midst

How to Get Reporters to Read Your Email Pitch

Your email pitch hangs on eight words…or less. The secret to gauging the interest of reporters and influencers who may

How to Get Publicity with a Phenomenal Pitch

Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments. How do you explain your idea to someone else,

How to Stand Out in a Noisy Content World

I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all,

10 Takeaways from PRSA’s Annual Conference

Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. What’s on the mind of

Should You Pitch Stories During Breaking News?

Tragic breaking news like the massacre in Las Vegas changes the way businesses should pitch their stories. If you want

30 Energizing Affirmations for Women Entrepreneurs Who Want Publicity

The most important communication you will ever have is the communication you have with yourself. Mental chatter guides your mood,

5 Ways to Create Content and Get Publicity Now

The end of summer is upon us. Here are five easy tips to get publicity over the Labor Day holiday

5 Essentials for a Fabulous PR Pitch  

PR can be confusing but getting news coverage and publicity for your business is not impossible. In fact, publicity is