10 Takeaways from PRSA’s Annual Conference

Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. What’s on the mind of

How Content Boosts Your Online Presence — and Income

Entrepreneurs know the “ABC” sales mantra, “Always Be Closing.” I’m actually relearning my ABCs with a more important approach of

10 Storytelling Takeaways from Donald Miller

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included. Listening

3 Ways for Non-Writers to Create Content

If you want to blog but aren’t a standout writer, don’t worry! Here are three tips for nonwriters to easily

The Future of Content Marketing

7 things health care content marketers must pay attention to in 2017. Priorities include video, brand journalism, customer-centric marketing, PR and simplicity and value in your writing.

8.5 Creative Ways to Grab People’s Attention

New research finds that we have just under 9 seconds—8.5 to be precise—to get someone’s attention. Our attention spans have

9 Ways to Benefit from Social Media

Most entrepreneurs who are entrenched in social media are driven by the goal of growing our credibility, visibility and revenues.

How One Man on a Ferry Changed Twitter and Breaking News

How would you like to be called “the most famous citizen journalist of modern times?” The man who changed the

5 Things Entrepreneurs Must Know About Social Media Marketing

I think it’s safe to say we’re well past debating the relevance of fresh content, online etiquette and building an

7 insights from Brian Solis on marketing to the new connected consumer

One of the most impressive thought leaders in business and new media is Brian Solis. He’s the Principal Analyst at Altimeter Group. Solis