10 everyday decisions for social media success

Verrazano Bridge, Brooklyn, NY

Every day, we make hundreds of decisions. Most are so mundane that we don’t even think about them. Things like hitting the snooze button, what shoes to wear, which bathroom stall to enter. I would hope that our business decisions take a bit more consideration.

What decisions and choices can you make daily that will impact your social media relationships, activities, and business results?

 Here are 10 ideas:

  1. Decide to stretch yourself. Mentally and emotionally. The results will appear in every area of your life, including online.
  2. Decide to join a new chat or online group that can help you learn more about your industry.
  3. Decide to share useful information from someone else, because it’s that good.
  4. Decide to explore (and even try) new technology that’s relevant to your work. 
  5. Decide to listen and observe more than you type. It’s OK to be a fly on the social media wall.
  6. Decide to work your lists, categorizing people with mutual interests and industries, and getting rid of those who you never interact with. You know, the retired lady in Montana who quilts and posts pictures of her grandbabies. She may not be the best fit for your business.
  7. Decide to respond to every comment or post on your blog or profile pages, and write meaningful and relevant comments on other posts and walls. This does not mean, “Great post, I really liked it.”  Decide that mediocrity is for someone else.
  8. Decide to think and add value to every interaction.  Hint: This also works IRL.
  9. Decide to find your voice.  If you want to be a mime, go to the French Quarter in New Orleans.
  10. Decide to be the most enthusiastic, sincere, and helpful person in the world.

Bonus: Decide to use this checklist as a map for the new year.


22 comment on “10 everyday decisions for social media success
  1. I will go against common sense here, but if you really feel overwhelmed – and sometimes it CAN happen – decide not to decide. Take a brief pause, get some air, drink some coffee (or something else that doesn’t have caffeine unless you’re immune to it like me), and after all this, that decision will come much natural.

  2. Good ideas Susan, another one for me is be ruthless when sitting in front of the inbox or reviewing sites what is working for me is unsubscribe quicker if i am just deleting every day don’t feel obligated to read every post scan for value. Sure there is risk of missing something valuable but there is more downside to being overwhelmed by all the content.
    Thanks for sharing the tips.

    1. Hi Joe,

      You bring up a great point, Joe. I think virtually all of us—at one time or another–can relate to the overwhelming inbox, and question why we’re spending obscene amounts of time on irrelevant information we didn’t ask for. Maybe I’m overdue for a time management post?!

      Thanks for your comment.


  3. Great advice!!

    Another one might be to take advantage of your “Favorites” toolbar. Bookmark the blogs and sites you find helpful (like this one!) and be sure to keep coming back for more.

    – Carly

  4. I’m late to the party here, but glad I found this post. Yes, sometimes you just gotta dive in, may even fall on your face a few times but you find your stride.

    The key is getting mind off the big “self” and start thinking in terms of “others, sharing, giving” and the results start showing. Great post Susan.

  5. Sue,

    Wonderful to-do list. Even some of the social media challenged folks I know should be able to make this work. 😉

    I hope you don’t mind, but this list is going up on the company’s digital bulletin board under our “how-to” column. Thanks for the super post!


  6. Susan Very interesting and pertinent to my recent “researching ” of UK government initiatives on happiness. Some of your 10 points are in line with 40 or 50 points raised is studies and actions linked the initiatives. Must now find time to dig more for detailed insights! Thanks.

  7. These tips are so helpful. Thank you, Susan.

    The number 11 that I would add to this list is, “Decide when to turn it off.” I feel we can so easily get caught on social media interacting with others all day. At some point, you have to get back to work on the project so you have something to talk about on social media tomorrow! It’s hard to do because talking and listening with other who share your interests can be fun and beneficial, but unless “social media” is directly in your job description, you have to know when to sign off and get to work on other projects. I have set aside specific times during the day when I get on and interact. Many of those times are during weekly/monthly professional chats.

    Best wishes,

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