10 Tips to Writing Powerful Blog Posts
According to Technorati, a popular search engine for blogs, there are 71 million blogs floating around. That number has probably jumped since you read these words! It’s amazing to think so many people have so much to say! One of the major challenges I am constantly hearing from entrepreneurs, business professionals, nonprofit leaders and others is that they don’t know how to write their blogs. So they do nothing. Corporations are hiring me to train their staff about how to write their blogs and develop online relationships. It’s no fun being stuck or afraid.
Here are 10 quick tips to writing powerful blog posts:
1. Tap into your expertise. Write about something you are knowledgable about and enjoy.
2. Share value. Don’t worry about giving something away for free. When you are open to sharing helpful information, you’ll build relationships and credibility. Focus on building your community. Abundance will follow.
3. Be transparent. Be authentic and avoid hidden agendas and negativity. Write with integrity. Your reputation is on the line.
4. Write in short, punchy and easy-to understand sentences. People are so busy these days that we all appreciate concise and succinct communication. (Hey, look at Twitter- 140 characters!)
5. Weave in your personality. Blogs are not typically written in a formal business style. Blogging is more casual, which allows us to insert our personality into our posts. This helps to build rapport and connect with your reader.
6. Avoid J-A-R- Jargon, Adjectives and Rhetoric. Your readers are probably not looking for a stuffy dry sales pitch but for something that’s compelling and thoughtful. Deliver it and you’ll develop a loyal following.
7. Connect your posts with timely news stories. The news provides us with plenty to blog about! By mentioning current events (and reacting to them as you desire), you show people you are interested in what’s happening in our world. You can also tie in the news to your business, customers and prospects and create attention-grabbing and timely posts.
8. Speak directly to the reader. Use active verbs and first-person language. Ask them a question or write a statement such as “Consider this.” Keep people engaged.
9. Solve their problem. Providing useful tips to help ease a pain is important (like this!) Think of it as your reader has an injury and you have the medicine to help ease their discomfort. Be the solution.
10. Forget about the length. There is no right or wrong when it comes to writing blogs. Some people post only a few lines a day, others have several pargraphs or a tip-sheet. Longer doesn’t mean better, it just means longer (see #4)
The best advice I give to people who seem to have “Writer’s Block” when blogging, is just get started. I’ve been writing news and ghostwriting in this style and format for 25 years. Practice, practice, practice and you’ll get better with each post. You may even come to like it!
(Photo Credit: Nansepansje)