4 Letter Words for Creating New Content

Brooklyn it's where my story beginsI was born in Brooklyn, New York. I know a lot of four-letter words.

Sure there are a few that aren’t suitable for this space. But I learned a lot of positive four letter words when I was growing up, too. My parents and grandparents told me—and showed methe meaning of these words: give, help, and team.

When looking at my website analytics, I find that most of my visitors are searching for topics and ideas for their own content and articles.

With four-letter words in mind, here are ways to spark your creativity and develop fresh content:

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1. Get a clue about what success means to your target audience.  Have you identified your target audience? Do you know the top five dreams or goals they have for their professional success? When you answer this question, you will have an endless pipeline of topics and content.  

2. Stay curious. Consider every minute, hour, and day a happy adventure in which you’ll discover tons of new things. Read magazines you’ve never picked up. Walk the long way to the office building. Strike up a conversation with someone who appears quite different than you. Read a section of the newspaper you always skip. Listen to a new talk radio show or podcast. Rent a really old movie.  Watch 10 short videos. Peruse a competitor’s boards on Pinterest.  Be open to learning.

3. Keep asking questions. When looking for fresh angles and topics, ask yourself the following: What else, what else, what else?  What else is this conference about? What else do people want to know?  What tips can make their jobs easier? What else did the speaker mention that’s relevant to my audience? There’s always more. Don’t scratch the surface. Keep asking questions.

4. Rage against inertia. Inertia flies in the face of the Internet and everything it represents. Static, stuck, still. Inactivity in social channels simply doesn’t work.

5. Plant the seed. Deepak Chopra wrote, “In every seed is the promise of thousands of forests.” What seeds are between your ears or hiding in social channels that can be planted in fertile soil, nurtured and cultivated? looking up at trees

6. Ramp up your efforts. Don’t take the pathetic road to ‘Pity City.’ I speak from experience in suggesting it won’t serve you well. Sporadic articles, posts, slide decks or videos won’t suffice in keeping people engaged. Commit to these four-letter words and you’ll soon find increased energy and momentum when developing content and ideas.

Need an added content boost? If you would like to brainstorm with me about topics that are relevant to your demographic, sign up now for a discounted one-hour telephone coaching session.

 

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