5 time-sensitive phrases to avoid when blogging

Real-time is the name of the game in our digital space. Why do so many bloggers and writers insist on beginning their prose with old, outdated, and stale references to time and “current” events?

Here are 5 phrases to avoid in the opening/intro of your blog. By the way, these are real. Not real-time, just real blunders.  

1. “Three months ago…”

      My take: What were you waiting for? I’m outta here.

2. “When I attended the XXX conference in Vegas a few weeks ago…” 

       My take: I wasn’t there, it’s old, goodbye.

3. “Five years ago when I wrote an article on…” 

      My take: What rock have you been under?

4. “A study from 2010…” 

      My take: Tell me something new. Until then, I’ll be napping. 

5. “Industry leaders debated the March, 2011 research…” 

      My take: Where were you in March? 

Author Eckhart Tolle writes in his best-selling book, The Power of Now: “The time is Now.”

And by the way, if you need ideas and help with blogging, writing, and content, I invite you to sign up for my free, 21-day video series, “Speaking of Communication.” 


4 comment on “5 time-sensitive phrases to avoid when blogging
  1. This post made me laugh! Why? Because it’s so true! The moment is NOW and there is no other. Don’t talk to me on a blog about a has-been episode. Give me something to chew on now. Thanks for a simple, concise blog post!

  2. I won’t say when (LOL) but a seminar on long range planning gives me the
    propensity to look to the future. So perhaps, just perhaps, the NOW is not the be all…etc. Even so I take your point and will watch my time perspectives in blogging etc. Thanks.

  3. I agree with all but one – #4. Some studies aren’t done every year. It’s a massive undertaking to fund, organize, gather, analyze, write, and publish said data. This also depends on how relevant the data is.

    Just an example: The American organization National Endowment for the Arts does their Survey of Public Participation in Arts every five years – 2008, 2002, 1997, etc.

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