Should You Care if No One Comments on Your Blog?

You agonize about the topic, timing, audience, reaction and traffic that your new blog post may bring. You quietly pray for a comment or two. Then nothing. It’s a sickening feeling —like throwing a party, and no one shows. Well, relax. It’s not quite that bad.

It’s human nature to want to be accepted, validated and recognized. In social media, that means a comment on a post or retweet. Social media is engaging in a two-way conversation. If no one acknowledges our work and engages with us, does that mean it stinks? If a tree falls in the forest…

Here are five things to consider if you’re frustrated by a lack of comments on your blog:

1. Avoid using the wrong metrics. Just because no one commented doesn’t mean your post wasn’t read. It’s like a radio station that’s giving away concert tickets. If only five people called in to win, it doesn’t mean only five people were listening. It takes a lot to motivate people to do something. Don’t jump to hasty conclusions.

2. Get over yourself. Did you write your post with the intention of getting approval or validation from others? I imagine most people write to share good content and help others. Eleven-year-old’s hope for validation on their new clothes or gadgets. “Did Emma really like my new jeans from Hollister?!” If you are OK with what you have done—blog post or jeans —then all is well. We’re adults. Leave the shrieking to the kids.

3. Keep in mind that some people are shy. I coach some of them. Many are working hard to become more extroverted, both online and in person. They shy away from offering comments and participating in chats.  It doesn’t mean they’re uninterested or didn’t read your material.  They prefer to hover.

4. Take the time to practice. Writing is a creative art and many people struggle with it. It takes time, practice, and yes, mistakes to improve. Keep working at it without worrying that you only have a small following (and no comments). Consider this a benefit that you are not stumbling in front of a huge crowd. Once you start to perfect the craft, you’ll see that people will be there to read and comment.

5. Think about others. Writing comments takes time and thought. Some people just can’t spare one or both. A reader may be inspired or touched by what you’ve written, but they may not have the time needed to offer a thoughtful insight. So they don’t. Blogging and commenting (the good comments) require critical thinking skills.

[RELATED: Generate compelling content in your own business with a free cheat sheet: “4 Ways for Entrepreneurs to Create Content.”]

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